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We’ve all seen them. “Influencers” who have lots of followers, likes and comments on social media. Some do “live videos,” look super successful but in truth, only a small fraction of influencers actually earn a living. If you’re in car sales, or any sales really, it’s easy to get caught up in the hype. But at the end of the day, what exactly do you have except a lot of noise? In this week’s …
Continue Reading about Are You Building a Community or an Audience? – The First Pencil Podcast →
You’re in for a treat in this week's episode of The First Pencil Podcast. Our guest is Brent Wees. Brent is a wicked awesome speaker, coach and digital marketing strategist. He’s also been a friend of ours for over ten years. If you’ve ever seen Brent speak, you’ll never forget it. Brent’s energy is infectious and he’s here to share some of his tips on how to get chosen for a session speaker …
Continue Reading about Ever Thought About Speaking at a Conference? – The First Pencil Podcast →
I'm trying something new. In an earlier post, I shared with you that I've got a car biz podcast called The First Pencil with my good friend and co-host MikeTheCarGuy Correra. Each week on my blog here, you'll get the details for each episode with a link to listen. We want to give a louder voice to people that work in dealerships (people like us!) and I would be honored if you'd listen and tell …
Continue Reading about Real Life Automotive Social Media Tips – The First Pencil Podcast →
The changes we've seen in auto retail continue to come fast and furious. If you're in car sales, now is the time to up your automotive social selling game so that you're positioned to sell more. What is automotive social selling? Automotive social selling is a sales technique using social media that allows car salespeople to laser-target their prospecting and establish rapport through their …
Continue Reading about 5 Automotive Social Selling Tips to Get Results and Sell More Cars →
