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Throughout my dealership management career, I always relied on integrating workable systems, processes and policies to make everyone's job easier and higher profits more attainable. When Kruse Control began offering social media and online reputation services for dealers, we stood out as one of the few companies advocating for clear social media policies to protect dealerships, which now that I …
Continue Reading about 3 Essential Social Media Policies to Keep Car Dealers Out of Hot Water →
Included in a dealership CFO's responsibilities is identifying operational weaknesses that affect financial performance, such as inefficiencies in asset management, excessive overhead costs, or missed revenue opportunities in sales and service. By pinpointing these areas, the CFO can develop strategies to reduce costs, optimize processes, and improve profitability, ensuring the dealership’s …
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Many people don't know this but Kruse Control got into digital by way of online reputation management. In 2009, I could see online reviews becoming more important than CSI ratings, given the fact that customers could talk to one another in real time rather than waiting for JD Power to announce their findings every year. Dealership surveys had become boring and customers who took the time to …
Continue Reading about Dealership Playbook for Monitoring and Responding to Online Reviews →
Those of us who have worked in auto retail for any length of time know when the industry is thriving. It's easy to forget the difficult periods when profits are high and the workload is more manageable. However, we've also weathered some hard times, even times when dealerships were shutting down. I tend to adopt a "SWOT analysis" mindset when it comes to business situations. You may be familiar …
