We deliver profit-driven strategies that transform your business.
A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. Both of us are from the car dealership world, having spent most of our lives managing dealerships, so the conversations often include some ranting, but hey, that's how most friend's conversations go, amirite? The fact is, with so many …
Continue Reading about Introducing The First Pencil Podcast →
Have you been wondering about how to use TikTok for car sales? Very often on our podcast The First Pencil, MiketheCarGuy and I talk about TikTok as a platform for dealers and salespeople. As two people who've spent many years in auto retail, and who have been in the automotive social media game for a long time, we always look at strategies and tactics that will ultimately sell cars (and of …
Continue Reading about 3 Questions to Answer Before Using TikTok for Car Sales →
In the past year or so, the term automotive social selling has been passed back and forth in the automotive news media, social media and at a conference or two and I'd like to clear up some misinformation. Way back in 2012-2013, the original term "social selling" appeared on my radar through knowing Koka Sexton via LinkedIn. He spoke about how B2B (business to business) salespeople could use …
One of a business' biggest marketing challenges is providing enough unique, helpful and/or entertaining content for social media and email. An even bigger challenge is motivating employees to create content. Content is the cornerstone to successful social media and you're not the only one having a hard time adapting to it. It's difficult to create content when you're busy operating a business …
Continue Reading about How to Motivate Employees to Create Content →
