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A few years ago, I wrote about 10 Questions to Ask When Hiring a Social Media Manager. I've updated the post every year and in doing so, I've realized that now there are even more helpful questions to ask when hiring the best candidate for your specific type of business. I come from auto retail so I'll be flavoring this post with concepts that apply to running car dealerships. But what I'll …
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I've spent years encouraging automotive social media leaders and dealership personnel to be cautious about social media content. As we witnessed recently, the perfect storm blew in and made those warnings a reality. Here's what happened: I follow a lot of automotive people on Twitter. I just happened to notice a video from what looked like a dealership being shared around the group. At that …
Continue Reading about Social Media Content: Humor is Not for Amateurs →
Many organizations are lagging behind when it comes to meeting their potential customers' needs online. Customers are switching between various sales channels, expecting seamless integration across touchpoints and through multiple devices. Social selling tactics applied to the sales process can support these new consumer preferences. Depending on where you are in the country, some or all of your …
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There is a war for attention today on social media. Gone are the days when your connections were able to see your posts regularly. A lot of factors are causing this, but as social media has grown, many more users are posting more and more content. This leaves a cacophony of noise that must be tamed in order to stand out on social media. The only way to stand out on social media today is to rise …
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