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The pandemic gave rise to changes in consumer car shopping habits and many of those preferences will be with us for the foreseeable future. Switching between various sales channels, the consumer expects a seamless integration across touch points and through multiple devices. It's a new challenge for auto retailers to control the customer experience in this context and customers are in the driver’s …
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It's human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs change, NOT changing means inevitable extinction. The auto retail industry is now recognizing the importance of automotive digital retail, but technology has also accelerated at a breakneck speed, making it even more difficult for retailers to keep up with the …
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Car sales professionals all over the country have realized their customers already have a lot of the facts in hand before they reach out to a salesperson. They've done their research and they're prepared to buy. Their last step is to figure out who to buy from. This is where Automotive Social Selling comes in. A recent study found that sales professionals who actively practice automotive social …
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Social media has become a large part of auto retailers' marketing strategy, but the one thing that seems to be an obstacle to success is finding the right mix of automotive social media content ideas. It's tricky: You want to convey the right tone, and also want to attract more users. You don't want to come off the wrong way, for fear of an attack of the trolls. Your online …
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