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One of a business' biggest marketing challenges is providing enough unique, helpful and/or entertaining content for social media and email. An even bigger challenge is motivating employees to create content. Content is the cornerstone to successful social media and you're not the only one having a hard time adapting to it. It's difficult to create content when you're busy operating a business …
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Automotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections in order to develop leads and sales through social media. Automotive digital retailing is transforming how car dealers sell vehicles. The merging of online tools, including social media, with traditional in-person customer experience …
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A few years ago, I wrote about 10 Questions to Ask When Hiring a Social Media Manager. I've updated the post every year and in doing so, I've realized that now there are even more helpful questions to ask when hiring the best candidate for your specific type of business. I come from auto retail so I'll be flavoring this post with concepts that apply to running car dealerships. But what I'll …
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I've spent years encouraging automotive social media leaders and dealership personnel to be cautious about social media content. As we witnessed recently, the perfect storm blew in and made those warnings a reality. Here's what happened: I follow a lot of automotive people on Twitter. I just happened to notice a video from what looked like a dealership being shared around the group. At that …
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