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The latest statistics and trends show that consumer expectations are forcing auto retailers to morph the traditional car-buying process into a hybrid of online and offline interactions. Improving, protecting and promoting your company's online reputation is no longer just "something we should work on" but an integral part of modern automotive digital retailing. Over the past decade, you've …
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Unless you've been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and build relationships with new ones. Businesses make it part of their marketing plan to generate leads and sales. Almost anyone can benefit from Facebook's reach and it's crazy to ignore the opportunities …
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How prolific are you when it comes to knowing the best route to take for social media? Sadly, many people flounder or completely miss the mark because they've not begun at the beginning. Their lack of social media strategy hands over the advantage to competitors. During a 2021 survey, over 78% of responding social media users aged 16 to 34 from the US, stated social media had directed them to …
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Automotive social selling - a technique used by car salespeople to laser-target their prospecting and establish rapport through existing connections - has many beneficial outcomes. The obvious benefit is acquiring more referrals, leads and sales. But now that the traditional automotive retail model is under pressure, social selling is becoming crucial to sustain sales relationships. Fundamental …
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