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Many organizations are lagging behind when it comes to meeting their potential customers' needs online. Customers are switching between various sales channels, expecting seamless integration across touchpoints and through multiple devices. Social selling tactics applied to the sales process can support these new consumer preferences. Depending on where you are in the country, some or all of your …
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There is a war for attention today on social media. Gone are the days when your connections were able to see your posts regularly. A lot of factors are causing this, but as social media has grown, many more users are posting more and more content. This leaves a cacophony of noise that must be tamed in order to stand out on social media. The only way to stand out on social media today is to rise …
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The latest statistics and trends show that consumer expectations are forcing auto retailers to morph the traditional car-buying process into a hybrid of online and offline interactions. Improving, protecting and promoting your company's online reputation is no longer just "something we should work on" but an integral part of modern automotive digital retailing. Over the past decade, you've …
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Unless you've been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and build relationships with new ones. Businesses make it part of their marketing plan to generate leads and sales. Almost anyone can benefit from Facebook's reach and it's crazy to ignore the opportunities …
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