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Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do …
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Every business wants to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities available with social media. One of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager will require an assessment of your resources and possibly an adjustment to your current operational structure. Realistically speaking, …
Continue Reading about 10 Questions to Ask When Hiring a Social Media Manager →
Automotive social selling is finally showing up on retailers' radar. It's been a long road to this moment in time. In the beginning, the assumption was that social media was a fad. When that notion didn't materialize, the next stance was denying employees' access to social media. Now that certain market conditions are forcing retailers to adopt digital retail tools and strategies, automotive …
Continue Reading about The Biggest Mistake Salespeople Make in Automotive Social Selling →
The pandemic gave rise to changes in consumer car shopping habits and many of those preferences will be with us for the foreseeable future. Switching between various sales channels, the consumer expects a seamless integration across touch points and through multiple devices. It's a new challenge for auto retailers to control the customer experience in this context and customers are in the driver’s …
Continue Reading about 3 Essential Automotive Social Selling Team Management Techniques →
