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Social Selling is a buzzword that's tossed around a lot but many aren't really sure what it is. Frankly, it has a few connotations. Some think it’s the same as social media marketing. (Spoiler: It’s not.) At its core, Social Selling is the act of developing referrals, leads and sales using social media (and other digital channels). It allows salespeople and entrepreneurs to laser-target their …
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Do you find that your social media efforts just aren't paying off? You're not alone and it's frustrating. As social media has become more and more complex over time, fewer retailers and business leaders have been able to achieve success on social media. Many have simply given up. Now that social media has matured and proven itself to be a direct connection to our customers, giving up is not an …
Social media once gave retailers access to do-it-yourself marketing, and it worked for a while, but today social media is more complex than ever and this leaves business leaders wondering whether social media in-house or outsourced is best for their business. Now that social media has matured and the platforms have shifted to advertising and data collection models, it's not nearly as easy to …
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If you've been in the marketing world for awhile, you've probably heard of the Rule of 7. It's been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. The Marketing Rule of 7 The Rule …
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