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There is a street fight for human attention right now. Getting and keeping that attention is difficult without establishing a connection with your audience. The best way to establish that connection (and keep it) is by creating your own content. 95% of customers start their purchase process online and the content you create and publish can often mean getting the sale or losing it to your …
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It may be hard to believe but we've been seriously talking about automotive social media for at least 12 years. Are we finally at a point where the retail industry is ready to take control over how they are perceived online? I believe we may be entering a time where it's standard practice to own your social media. What does it mean to own your social media? Years ago, when social media was …
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There are two things that differentiate you from any other person: Your face and your expertise. With so much noise, it's easy to blend in, which is why you need a strategy to market yourself online as a car salesperson. Building a recognizable professional brand opens up professional opportunities. It’s more important than ever to be yourself, because that's what matters to customers. Every …
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If there's one thing I've learned in the eight years I've been volunteering for a non-profit, it's that everyone wants to raise more money to help their cause. In my case, the cause is horse rescue, but building a passionate audience is something every business, including non-profits, must do to stay solvent and serve their mission. Getting actual donations in your bank account is the end result …
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