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Social media once gave retailers access to do-it-yourself marketing, and it worked for a while, but today social media is more complex than ever and this leaves business leaders wondering whether social media in-house or outsourced is best for their business. Now that social media has matured and the platforms have shifted to advertising and data collection models, it's not nearly as easy to …
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If you've been in the marketing world for awhile, you've probably heard of the Rule of 7. It's been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. The Marketing Rule of 7 The Rule …
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There is a street fight for human attention right now. Getting and keeping that attention is difficult without establishing a connection with your audience. The best way to establish that connection (and keep it) is by creating your own content. 95% of customers start their purchase process online and the content you create and publish can often mean getting the sale or losing it to your …
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It may be hard to believe but we've been seriously talking about automotive social media for at least 12 years. Are we finally at a point where the retail industry is ready to take control over how they are perceived online? I believe we may be entering a time where it's standard practice to own your social media. What does it mean to own your social media? Years ago, when social media was …
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