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Social media has become a large part of auto retailers' marketing strategy, but the one thing that seems to be an obstacle to success is finding the right mix of automotive social media content ideas. It's tricky: You want to convey the right tone, and also want to attract more users. You don't want to come off the wrong way, for fear of an attack of the trolls. Your online …
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Automotive online reputation management is a cornerstone to dealership profitability. But many retailers tell me it's a minefield. Tack on the fact that review sites (including social media) have matured into viable places to showcase what it's like to do business with you and you've got a terrifying place that some would rather just not deal with. Ignoring review sites today is detrimental to …
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Social media is a crowded space. It's matured and more complex than ever. The effort required now to get found, followed and favorited is enormous. It all hinges on your social media content and how relevant it is with your customers and prospects. Rel•e•vance: The ability to retrieve and publish material that satisfies the needs of the user. One of the most common questions people have about …
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Let me ask you a question: Would you rather have a few thousand disengaged followers or a few hundred raving fans? If your answer was raving fans, stick around my friend! You have an opportunity to position yourself to have an impact on your clients now and in the foreseeable future with automotive social selling. What is Social Selling? Social selling is a sales technique that allows …
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