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Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that women are often ignored, patronized and/or charged more than men when buying a car. What would happen if we turned the tables on this situation? How much more profit and goodwill could a dealership …
Continue Reading about Attracting Female Car Buyers: A Dealership Marketing Guide →
In 2025, dealership leaders everywhere are buckling down, returning to their roots, and desperately Googling “How to Manage Millennials and Gen Z Without Crying.” After years of chasing the innovation rabbit down countless holes, it turns out the real secret to success might be... doing the basics well. Who knew? Successful operators have rediscovered the value of the basics. Amidst …
Continue Reading about Back to Basics: Dealership Fundamentals for 2025 →
Car dealership controllers have officially been classified as an endangered species, right up there with snow leopards and decent Wi-Fi at the DMV. Experts point to a perfect storm of rapid industry changes, complex financial requirements, and a universal human aversion to reconciling factory incentives as the root causes. Dealership owners, meanwhile, are left scrambling for solutions, hoping …
Continue Reading about Solving the Car Dealership Accounting Skills Shortage →
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2025. Every dealer should make deliberate decisions about their marketing and advertising strategy but the complexity is leaving many wondering which way to turn...and how to allocate their valuable resources. In-house dealership marketing …
Continue Reading about 10 Skills Every Dealership Marketer Needs in 2025 →
