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Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people's heads that doesn't elicit much laughter. It goes on day after day, leaving crumbs of apprehension that can be gathered up later for evidence to prove that social media fears are absolute. Chances are you've met people like this …
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Business success for most of us means a financially-healthy company with legions of loyal customers served by engaged, happy employees. It might include a social cause that brings management, staff and customers together through shared values. Regardless of what you're selling today, the majority of your buyers are digitally-savvy and have expectations when they engage with your …
Continue Reading about Key to Business Success: Say YES to What Customers Want →
Every salesperson wants to be the ONE that customers choose, over and over again. But many salespeople find today's firehose of technology challenging. The advancements in CRMs, social media and content management platforms have made it easier than ever to engage and stay connected with customers, but only if you're able to use those platforms to your advantage. There's never been a better time to …
Continue Reading about Social Selling for Beginners: 10 Tips to Totally Crush It →
One of the most overlooked and underutilized practices in digital retailing is leveraging the full power of social media to drive leads and sales. While it's true that there are a lot of obstacles to overcome, including a true appreciation of the value, lack of required skills, and certain business cultures that don't lend themselves to being social, if a company can eliminate the stumbling …
Continue Reading about 12 Strategic Ways to Drive Leads with Social Media →
