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Social Selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections. Fundamentally, it's the process you use to help social shoppers become customers. As consumers spend more time at home and online, using the right Social Selling strategies can help salespeople connect with a potential customer, and continue a …
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Social Selling is a buzzword that's tossed around a lot but many aren't really sure what it is. Frankly, it has a few connotations. Some think it’s the same as social media marketing. (Spoiler: It’s not.) At its core, Social Selling is the act of developing referrals, leads and sales using social media (and other digital channels). It allows salespeople and entrepreneurs to laser-target their …
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Do you find that your social media efforts just aren't paying off? You're not alone and it's frustrating. As social media has become more and more complex over time, fewer retailers and business leaders have been able to achieve success on social media. Many have simply given up. Now that social media has matured and proven itself to be a direct connection to our customers, giving up is not an …
Social media once gave retailers access to do-it-yourself marketing, and it worked for a while, but today social media is more complex than ever and this leaves business leaders wondering whether social media in-house or outsourced is best for their business. Now that social media has matured and the platforms have shifted to advertising and data collection models, it's not nearly as easy to …
Continue Reading about Social Media: In-House or Outsourced? The Positives and Negatives →
