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In automotive retail, we've never had a more complicated time making transactions easy and frictionless. So-called "omnichannel retail" empowers retailers to reach consumers at every touchpoint of the buying experience - online and off - to provide a pleasing consumer experience across all channels. But information is traveling much faster than any of us expected and many organizations are finding …
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What digital retail strategies make it possible for you to grow automobile sales? Although most car buyers prefer to acquire their next vehicle in person, they spend most of the time conducting their research online. In fact, according to a 2019 study, they spend 61% of their car shopping time researching and shopping online. So, what strategies can you leverage to meet the needs of …
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Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people's heads that doesn't elicit much laughter. It goes on day after day, leaving crumbs of apprehension that can be gathered up later for evidence to prove that social media fears are absolute. Chances are you've met people like this …
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Business success for most of us means a financially-healthy company with legions of loyal customers served by engaged, happy employees. It might include a social cause that brings management, staff and customers together through shared values. Regardless of what you're selling today, the majority of your buyers are digitally-savvy and have expectations when they engage with your …
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