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Every salesperson wants to be the ONE that customers choose, over and over again. But many salespeople find today's firehose of technology challenging. The advancements in CRMs, social media and content management platforms have made it easier than ever to engage and stay connected with customers, but only if you're able to use those platforms to your advantage. There's never been a better time to …
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One of the most overlooked and underutilized practices in digital retailing is leveraging the full power of social media to drive leads and sales. While it's true that there are a lot of obstacles to overcome, including a true appreciation of the value, lack of required skills, and certain business cultures that don't lend themselves to being social, if a company can eliminate the stumbling …
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Have you ever noticed that when someone talks about their horrible boss, nearly everyone can relate? It's because we've all experienced the effects of bad managers. Bad managers come in many different forms and if there's one thing we don't need more of, it's bad managers. On the flip side, how about when somebody shares their experience they had with a great boss? Feels different, right? …
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The car business is changing. The consumer is driving digital sales and car salespeople are evolving too. Some savvy salespeople have seized the opportunity to use social media to their advantage. But it's difficult to know for sure what works and many are looking for proven social media tips for car salespeople. I'm here to present my case that "social selling" (using social media to sell more …
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