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There are 3.8 billion active social media users. For context, world population is 7.8 billion. So, when nearly half of the world's population is using social media, it stands to reason that a social media strategy to engage customers is important, right? It makes one wonder why so many companies skip over social media strategy and focus on tactics. They use the tips, tricks and hacks they learn …
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Sustaining the future of dealership profitability continues to be challenging. Sure, grosses are up now but what will the landscape look like in the next 12-24 months with supply chain issues and inventory shortages? With the catalytic events brought on by COVID-19, operational changes to implement automotive digital retailing have become a necessity to satisfy customers and retain …
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Most business leaders agree they need to a) produce better social media results and b) connect with buyers on a more personalized level. Following through on these two challenges and actually producing results (ie: revenue) is elusive without specific markers. Fortunately, encouraging employee participation in social media can alleviate both of these challenges. Before you begin, it's important …
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According to recent data, 88% of consumers say online reviews play a part in deciding which local businesses to choose and visit. And 83% of consumers say that customer reviews must be recent and relevant in order to care about them. So what does this mean for automotive reputation management? And more importantly, what do car dealerships need to do to manage their online reputation in a …
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