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One of the most overlooked and underutilized practices in digital retailing is leveraging the full power of social media to drive leads and sales. While it's true that there are a lot of obstacles to overcome, including a true appreciation of the value, lack of required skills, and certain business cultures that don't lend themselves to being social, if a company can eliminate the stumbling …
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Have you ever noticed that when someone talks about their horrible boss, nearly everyone can relate? It's because we've all experienced the effects of bad managers. Bad managers come in many different forms and if there's one thing we don't need more of, it's bad managers. On the flip side, how about when somebody shares their experience they had with a great boss? Feels different, right? …
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The car business is changing. The consumer is driving digital sales and car salespeople are evolving too. Some savvy salespeople have seized the opportunity to use social media to their advantage. But it's difficult to know for sure what works and many are looking for proven social media tips for car salespeople. I'm here to present my case that "social selling" (using social media to sell more …
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There are 3.8 billion active social media users. For context, world population is 7.8 billion. So, when nearly half of the world's population is using social media, it stands to reason that a social media strategy to engage customers is important, right? It makes one wonder why so many companies skip over social media strategy and focus on tactics. They use the tips, tricks and hacks they learn …
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