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Every single person at every dealership is having to adapt to the new reality. Remaining inactive in the face of significant change is a sure path to distress. As margins decline, inventories shrink and markets soften, it's even more crucial to scrutinize digital dealership performance more closely. An integral analysis component is to examine outdated behaviors and processes that impede …
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Do you run a non-profit animal rescue? Do you find it difficult to raise donations on social media? Well, I'm about to show you the top lessons I've learned while managing a non-profit horse rescue Facebook page. Don't let anyone fool you, gaining traction on Facebook is not at all easy. The longer time has gone on, the tougher it has become to obtain followers and raise money for animal …
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You see it everywhere: social media for business is the place to be. It's talked about in the media and you hear about it from your employees and salespeople. Heck, you might even hear it rattling around in your own head, interrupting those quiet moments before bedtime. Life has changed for most of us and especially during these unprecedented times, the ability to connect with companies online …
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Customers who view your website's About Us page will spend 22.5% more than those that don’t. And those who view it are 5x more likely to make a purchase. I've wanted to address the subject of business About Us pages for some time. I've often wondered why it is that companies don't put more effort into these great opportunities to bring customers closer to the business and its products. In any …
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