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Sustaining the future of dealership profitability continues to be challenging. Sure, grosses are up now but what will the landscape look like in the next 12-24 months with supply chain issues and inventory shortages? With the catalytic events brought on by COVID-19, operational changes to implement automotive digital retailing have become a necessity to satisfy customers and retain …
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Most business leaders agree they need to a) produce better social media results and b) connect with buyers on a more personalized level. Following through on these two challenges and actually producing results (ie: revenue) is elusive without specific markers. Fortunately, encouraging employee participation in social media can alleviate both of these challenges. Before you begin, it's important …
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According to recent data, 88% of consumers say online reviews play a part in deciding which local businesses to choose and visit. And 83% of consumers say that customer reviews must be recent and relevant in order to care about them. So what does this mean for automotive reputation management? And more importantly, what do car dealerships need to do to manage their online reputation in a …
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Note from the author: I created this Social Media Manager Job Description post over 9 years ago and it's still the most visited page on my website. As social media has evolved, I have updated it over the years to include all aspects of a social media manager's duties. I hope you find it useful and if so, please subscribe to my blog in the box on the right. - Kathi Kruse, founder, Kruse Control …
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