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We've all grown accustomed to getting what we want, when we want it and it's no different for fans and followers of brands/businesses. No doubt about it: a social media manager has 24/7 responsibilities. With those responsibilities comes the task of managing priorities. Social media's many moving parts can cause feelings of overwhelm - so managing time and priorities is crucial. This is why …
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These are unprecedented times. The COVID-19 virus has turned our world upside down and things are changing rapidly. It's hard to know what to do but one thing I know for sure is that everyone is feeling anxious - including your customers, clients and community. It's definitely not business as usual. Now is a good time to reconsider your social media strategy. The authorities have mandated social …
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Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for your business. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each …
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If there’s one thing that's constant about Facebook, it’s change. Seems like every week there’s a new feature or new advertising element, some new trick to learn, or a new way to be more visible. Many companies unknowingly make several common Facebook marketing mistakes...and this is hindering their success. Facebook is a valuable tool for business and there are a lot of pitfalls to watch out …
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