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You see it everywhere: social media for business is the place to be. It's talked about in the media and you hear about it from your employees and salespeople. Heck, you might even hear it rattling around in your own head, interrupting those quiet moments before bedtime. Life has changed for most of us and especially during these unprecedented times, the ability to connect with companies online …
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Customers who view your website's About Us page will spend 22.5% more than those that don’t. And those who view it are 5x more likely to make a purchase. I've wanted to address the subject of business About Us pages for some time. I've often wondered why it is that companies don't put more effort into these great opportunities to bring customers closer to the business and its products. In any …
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Social media has matured into a major player for effective marketing and lead generation. Its tremendous growth has amplified the struggles of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investments are being made and marketers are more closely held accountable for their results, it's time to stop the madness and take action to improve your social …
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Talent wins games but teamwork wins championships." -Michael Jordan Modern marketing engages today's hyper-connected, omni-channel consumers. Building a winning modern marketing team with the 8 essential positions, and developing a solid plan to meet that challenge, requires mindful attention to architecture. Here's what I mean... Companies must build a multi-layered and …
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