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Customers who view your website's About Us page will spend 22.5% more than those that don’t. And those who view it are 5x more likely to make a purchase. I've wanted to address the subject of business About Us pages for some time. I've often wondered why it is that companies don't put more effort into these great opportunities to bring customers closer to the business and its products. In any …
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Social media has matured into a major player for effective marketing and lead generation. Its tremendous growth has amplified the struggles of well-intentioned people aimlessly trying to figure it out as they go. Now that significant investments are being made and marketers are more closely held accountable for their results, it's time to stop the madness and take action to improve your social …
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Talent wins games but teamwork wins championships." -Michael Jordan Modern marketing engages today's hyper-connected, omni-channel consumers. Building a winning modern marketing team with the 8 essential positions, and developing a solid plan to meet that challenge, requires mindful attention to architecture. Here's what I mean... Companies must build a multi-layered and …
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Today, during these unprecedented times, it's never been more important to clarify, communicate and strengthen your digital reputation. Just like character, your digital reputation is what people say about you when you're not in the room. A customer sharing their experience with others is worth ten times that which you write or say about yourself. Sales are driven by great customer …
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