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Today, during these unprecedented times, it's never been more important to clarify, communicate and strengthen your digital reputation. Just like character, your digital reputation is what people say about you when you're not in the room. A customer sharing their experience with others is worth ten times that which you write or say about yourself. Sales are driven by great customer …
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If your goal is to grow your business, you've most likely heard that content marketing is effective but you may not know why. Even the most experienced marketers find it difficult to quantify the impact that content has, but that's not a reason to ignore its benefits. Paid advertisements in online marketing were once all it took to get people's attention. Today, however, consumers are …
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We've all grown accustomed to getting what we want, when we want it and it's no different for fans and followers of brands/businesses. No doubt about it: a social media manager has 24/7 responsibilities. With those responsibilities comes the task of managing priorities. Social media's many moving parts can cause feelings of overwhelm - so managing time and priorities is crucial. This is why …
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These are unprecedented times. The COVID-19 virus has turned our world upside down and things are changing rapidly. It's hard to know what to do but one thing I know for sure is that everyone is feeling anxious - including your customers, clients and community. It's definitely not business as usual. Now is a good time to reconsider your social media strategy. The authorities have mandated social …
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