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If your goal is to grow your business, you've most likely heard that content marketing is effective but you may not know why. Even the most experienced marketers find it difficult to quantify the impact that content has, but that's not a reason to ignore its benefits. Paid advertisements in online marketing were once all it took to get people's attention. Today, however, consumers are …
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We've all grown accustomed to getting what we want, when we want it and it's no different for fans and followers of brands/businesses. No doubt about it: a social media manager has 24/7 responsibilities. With those responsibilities comes the task of managing priorities. Social media's many moving parts can cause feelings of overwhelm - so managing time and priorities is crucial. This is why …
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These are unprecedented times. The COVID-19 virus has turned our world upside down and things are changing rapidly. It's hard to know what to do but one thing I know for sure is that everyone is feeling anxious - including your customers, clients and community. It's definitely not business as usual. Now is a good time to reconsider your social media strategy. The authorities have mandated social …
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Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for your business. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each …
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