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Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for your business. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each …
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If there’s one thing that's constant about Facebook, it’s change. Seems like every week there’s a new feature or new advertising element, some new trick to learn, or a new way to be more visible. Many companies unknowingly make several common Facebook marketing mistakes...and this is hindering their success. Facebook is a valuable tool for business and there are a lot of pitfalls to watch out …
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How often do you hear from customers about how great their experience was? Hopefully, it's often. Now, how often do you take it beyond just hearing about it and turn those customer experience stories into content for your website and social media? Probably not as often. If it seems like a simple concept, that's because it is. But taking the necessary actions to produce great content requires …
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Content marketing is the path to your customer's heart and the key to growing your business. Promoting your business via content marketing requires a strategy and process to create blog posts that people actually WANT to read. Blogging has been around since the late '90s but many companies haven't quite mastered it and many are still just getting started. The steps to writing great business …
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