There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social media (and running a good business) is to know what your customer wants...and give it to 'em. By the look of the results of the study, social marketers have some work to do. The report was based on …
Continue Reading about Study: Social Marketers Missing the Mark on Consumer Content Preferences →