For some time, I've hesitated to share this information, hoping that Google would recognize the damage it has caused and take steps to correct the issue. I had hoped that Google would work to restore the traffic that millions of websites had rightfully earned over the past 15+ years by following the company's own guidance. Alas, after nearly a year of witnessing the carnage, I can no longer …
KRUSE CONTROL BLOG
Advantages of Gender-Balanced Dealership Sales + Service Teams
In an industry where the default setting for change is stuck in neutral, it's time to hit the gas pedal on a game-changing concept: gender balance in dealership sales and service teams. As it turns out, a balanced mix of men and women team members is the ultimate performance upgrade that turns tire kickers into loyal buyers faster than you can say, “Do you want the extended warranty with …
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14 Benefits of Hiring an On-Demand Dealership CFO
Car dealers face complex financial challenges that demand expert management. The immediate challenge facing dealers today is finding and hiring expert financial managers in a severely limited talent pool. This scarcity of qualified controllers, combined with the overall deterioration in dealership financial expertise and experience, poses significant obstacles and has revealed a looming …
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Healthy Competition? How Adversarial Sales Behavior Affects Customer Experience
I've managed a lot of people in all kinds of dealerships over the years. The sales floor is a competitive environment filled with stressors, and each salesperson handles their stress differently. It's the responsibility of management to provide guardrails on certain behaviors while still fostering a healthy, motivated team effort in delivering excellent customer experience. I've had times where …