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Businesses (and their website designers) say one of their high priorities is to make their website more customer friendly. However, even though people say it's a priority, the resulting website often doesn't live up to what they envisioned. I spent a few days recently doing a website audit for a holistic chiropractor. I was investigating their competitors and found a lot of sites that …
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75% of consumers admit to making judgments on a company’s credibility based on website design. It stands to reason then that website design mistakes will have a negative effect on your business' bottom line. You've probably experienced bad website design. It's not too difficult to find these days given that there are a lot of misinformed website customers being sold inferior websites. We know …
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81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about blogging. Is time for you to start a business blog? Blogging is time-consuming and planning out content can often be challenging. I'll periodically survey companies asking if they blog regularly for …
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Even though social media has become mainstream, there are surprisingly many companies who haven't secured their social media accounts well enough to withstand a crisis. How do I know this? Because on a regular basis, I'm asked about the 'best ways to safeguard your company social media accounts.' Rather than leave things up to chance, let’s discover the best practices for securing your online …
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