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Every day it seems there's another threat to business-as-usual. One of the most profound changes for business operations in the last ten years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and expectations. Taking a "hard copy" approach to business today can be hazardous to your health. A bold digital strategy can mitigate threats and …
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According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all the software they need. The fact that social marketing departments are under-resourced probably comes as no surprise to those working in social media marketing. Social marketing still has some sort …
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71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to build brand recognition, boost word of mouth and instill trust in the business. Unfortunately, many business strategies don't include employee influencer marketing. Social marketers in 2018 see the …
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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between social marketers' goals and consumer preferences, and there is one area they found that marketers and consumers agree cannot be left out of the mix: customer service. On the front lines with …
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