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There's a lot of discussion right now about whether to encourage employee participation in social media and content marketing. It's a fact that employees and content marketing can be a minefield without certain components in place. However, I wouldn't want you to miss a major opportunity to leverage your most valuable asset to bring in more business. There are two simple facts when it comes to …
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Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a high-converting Facebook page has been elusive for many. It's important to know the elements of a successful Facebook page and it's even more crucial now to recognize the reasons why your Facebook page is failing. If you want …
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I just couldn't let another day go by without sharing my best tips to help you avoid shady social media providers. It's frustrating to witness unsuspecting businesses (and individuals) falling for shady tactics when they believe they're paying for quality social media marketing. So, enough is enough already. Fake is the new trend and a lot of people seem to be in style. Before we get to the …
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Facebook marketing done right communicates your brand's core message and personality, attracts and engages users, and converts fans into customers. But too often, a business will jump onto Facebook without a plan or a clear idea of what success really means for them. Most of us have experienced how planning improves our endeavors and marketing is no exception. A solid social media strategy …
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