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Now that social media has matured, the rational assumption would be that marketers have advanced along with it. It's clear, however, that for some, the struggle is still very real judging by this year's social media fails. The time has come to take stock in our collective growth when it comes to broadcasting ourselves on social media. In compiling my list this year, I wanted to focus on the …
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If you're a business owner or marketer, chances are you've heard something about content marketing. What makes content marketing successful is a solid content strategy. Determining the details of your digital presence can be overwhelming. I'm about to share with you what your own company's content strategy could look like. The term "content marketing" covers a lot of territory within …
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The time has come to get real about Facebook. Gone are the days when it was "free" (except for all the time you put into it!). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly. You need to determine whether building a Facebook page makes sense for you and re-evaluate your decision on a quarterly basis. Building a Facebook page is an …
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Most marketers recognize the value of social media strategy. But it's difficult to construct a plan when you've got people around you that put obstacles in your way. You know the value of social media but when naysayers and deniers chime in, it's a challenge to move forward with any sort of enthusiasm. The trick is to add a value component to your social media strategy. It's important for …
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