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Springtime is upon us. It's time to dust out the cobwebs from winter, assess what's holding us back and make space for growth. Spring cleaning isn't exclusive to your garage or closet, however. It's very useful to Spring clean your social media! Nothing feels better than purging old stuff. But, it's not always easy because we like our stuff and it's tough to let it go. Our stuff makes us …
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Have you recently come 'round to the idea that social media needs to be an integral part of your business strategy? Social is great for creating consistent, genuine interest in your brand...and your business. It can also drive leads for your business. But more and more, it's clear that a key step is operational development: instituting processes to engage employees in social media. It takes a …
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It's a lot easier to sell to people who know you. Over the years, Facebook has been a conduit for businesses and their customers to connect. However, as important as it is in the digital marketing process, connecting doesn't always equate to more sales. A business must make its “connecting” count. There’s a solution that seems to elude a lot of vendors in the social media space. They sell you on …
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I'd imagine that you've probably thought long and hard about getting onto social media. There are obstacles, for sure. There are dangers, too, especially when it comes to expending resources on something that may not get the results you desire. The last thing you want to do is waste time on Facebook. ...And believe me, wasting time on Facebook is easy to do! Over the years, I've seen every …
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