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One of the most powerful attributes of the social web is that sellers can engage buyers during every phase of the purchase process. That may seem easier said than done, but with the opportunities available, the results are worth the effort. Great content is your path to victory. Expert content marketing engages the buyer no matter where they are in the buying cycle and often turns fans into …
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Facebook is eliminating 17 organic post types that Pages can convert into ads as it looks to make the actual business results of its ads more precise. Up until now, brands have been able to take any post published to their Pages and amplify its reach by paying Facebook to promote it as an ad in people’s news feeds. That won’t be the case for much longer as Facebook continues to orient its ad …
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In its ten years of growth, social media has developed and matured. Over the years, and especially in the last 12 months, the social media rules have changed. But have you changed along with them? I've had a few very interesting events come on my radar and I've been observing the differences between how people are reacting today vs. a few years ago. 7 Social Media Rules that Have Changed Some …
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After nearly nine years in the social space, through all of the changes, adoptions, challenges and transformations, I've survived it all and lived to tell you that social media is not scalable. You can scale a lot of things: Repetitive activities Simple tactics Uncomplicated transactions Scaling up requires organizational prowess, bigger budgets and changes in technology. You can …
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