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One of the common pain points marketers suffer from is that, while it's clear a solid content strategy is integral to their success, consistent production of quality content continues to be elusive. The pain and frustration has reached a fever-pitch to a point of something I refer to as "The Empty Fridge Syndrome." You know the feeling: it's 8:00 pm on a Sunday. You're chillin' on the couch …
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People don't distinguish a company by content or status; they look for consistency and authenticity. Content marketing bridges a client from dilemma to decision by anchoring credibility and trust. In today's climate of radical transparency where everything a company says and does is subjected to scrutiny, the most valuable way to attract and engage clients is through content marketing. Content …
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Nearly every purchase today begins online. In those situations, customers need support to make decisions. A well-designed company blog is key but those fresh, helpful insights don't just happen. It takes a solid content strategy to make an impact. The benefits of a company blog are powerful: Establishes your business as an authority Drives traffic to your website Converts traffic into …
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Social media is a medium that requires participation. At its core, people are talking to people. When it comes to businesses, they too have to participate. Many marketers are feeling powerless because they have clients (or bosses) who don't embrace social media but at the same time, expect unrealistic outcomes. Over time, this scenario produces a feeling of impotence within marketers, which is …
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