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After nearly nine years in the social space, through all of the changes, adoptions, challenges and transformations, I've survived it all and lived to tell you that social media is not scalable. You can scale a lot of things: Repetitive activities Simple tactics Uncomplicated transactions Scaling up requires organizational prowess, bigger budgets and changes in technology. You can …
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Are you a major Twilight Zone geek? I look forward to the 4th of July each year but not for the usual reasons that others do. My reason is the Twilight Zone Marathon. What makes Rod Serling such a visionary is that you can watch episodes and each time still come away with new realizations. It's Summer. We're halfway through the year and I wanted to share my insights on the current social media …
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Teachers can affect our eternity. In fact, it's hard to tell where the influence stops, if at all, even many years later. On today's social web, our values appear front and center. As the saying goes, reputation is everything and there are social media lessons to be learned from our days in gym class. Not every teacher has a profound effect but most of us remember what it was like in PE. My …
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Put 20 people in a room and ask them, "What is social media success?" With the overabundance of social media "information" supplied today, chances are you'll get 20 different answers. Some people will say vanity metrics such as the number of likes or followers you've accumulated spells success. Some will say it's posting benign messages that push products (but actually never get anyone's …
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