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The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every company's marketing plan (you have one, right?) must include content strategy. Success today is having a solid plan behind what you publish and the right people to execute it. What is Content Strategy? Content Strategy is the development, planning, creation, …
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The opportunities to fail at social media are plentiful. It's easy to see why, now that people turn to social media more often to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same, and in the race to do that, brands focus on the outcomes without determining their plan, process, or policies. Hey, I …
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People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same. While many companies now use social media regularly, very few take social customer service seriously. Currently, 92.5% of brands fail to meet customer expectations on social media and these failures can have …
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Content curation - unearthing quality content that adds value to people’s lives - can bring all types of opportunities. Done right, it leads to a more influential position online and accelerates invaluable relationships and referrals. I stumbled upon a post in my newsfeed recently that made me realize we are all content curators now. I also realized my business wouldn't exist if not for my …
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