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One of the biggest marketing challenges for companies today is coming up with enough relevant content that clients need and want to engage with. Taking a company-wide, collaborative approach to these challenges often produces outstanding results. You'll increase your performance with a process to engage employees in content creation. The question is: Why wouldn't you do it? You've got your best …
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One of the common pain points marketers suffer from is that, while it's clear a solid content strategy is integral to their success, consistent production of quality content continues to be elusive. The pain and frustration has reached a fever-pitch to a point of something I refer to as "The Empty Fridge Syndrome." You know the feeling: it's 8:00 pm on a Sunday. You're chillin' on the couch …
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People don't distinguish a company by content or status; they look for consistency and authenticity. Content marketing bridges a client from dilemma to decision by anchoring credibility and trust. In today's climate of radical transparency where everything a company says and does is subjected to scrutiny, the most valuable way to attract and engage clients is through content marketing. Content …
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Nearly every purchase today begins online. In those situations, customers need support to make decisions. A well-designed company blog is key but those fresh, helpful insights don't just happen. It takes a solid content strategy to make an impact. The benefits of a company blog are powerful: Establishes your business as an authority Drives traffic to your website Converts traffic into …
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