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Social media is a medium that requires participation. At its core, people are talking to people. When it comes to businesses, they too have to participate. Many marketers are feeling powerless because they have clients (or bosses) who don't embrace social media but at the same time, expect unrealistic outcomes. Over time, this scenario produces a feeling of impotence within marketers, which is …
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If the idea of proving social media ROI seems frightening, you're not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most companies. This latest research report surfaces insights from over 200 marketing leaders in 19 different industries on everything from the challenges they face when proving social media ROI to how …
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Do you have a plan to grow your business? Not something that's been floating around in your head but a tangible, written content strategy to engage more customers? Remarkably, most companies don't have a written plan. With so many tactics being thrown around, it's difficult to know where to focus for best results. Which is why a written content strategy is vital to online marketing. It …
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Facebook organic reach refers to how many people you can reach for free on Facebook by posting to your Page. Organic reach has been declining for years and it's a common misperception that Facebook is doing this to make more money. While it's true they need to make money (like all businesses), the decline in organic reach can be attributed to more complex issues faced when exponential growth …
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