Content strategy is always a good idea. If you ask a room full of business people to raise their hands if they think content strategy is important for success, most everyone will raise their hand high. However, if your next inquiry is, "Raise your hand if you have a documented content strategy for your company," you'll see a lot less hands in the air. 76% percent of B2C marketers report using …
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A Simple Lesson in Social Media, Authenticity and Reputation
The relationship between social media, authenticity and reputation often seems abstract. It's not always easy to predict the outcomes of actions we take and sometimes there are unforeseen negative consequences that take on a life of their own. The supermoon was fantastic, right? Most of us saw pictures of it and my fellow Facebookians got glimpses of it in our newsfeeds from all over the world. …
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12 Signs Your Company is NOT Ready for Content Marketing
Content marketing is front and center in today's information-hungry world. Content - helpful, relevant information that reaches the right customer at the right time - is a tremendous way to improve search visibility, influence buyers, build a brand-loyal community and generate leads. However, there's a nasty case of denial out there keeping people stuck. To produce, publish and promote …
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Social, SEO, and Email are Great, but 1 Thing Matters Even More for Business Health
"When we are no longer able to change a situation, we are challenged to change ourselves.” -Victor Frankl Everywhere you go there's always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events - all can improve business health. Each brings its unique value into the sales process. However, it just may be your …