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Now that we're well into 2017, do you know which marketing channels to invest in for the highest ROI? Two recent important and valuable studies on marketing budget trends offer a window into marketers' plans for this year that will help you make your own budget decisions. Hint: social media marketing appears to be ripe for further spending, and enthusiasm around content marketing remains …
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The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every company's marketing plan (you have one, right?) must include content strategy. Success today is having a solid plan behind what you publish and the right people to execute it. What is Content Strategy? Content Strategy is the development, planning, creation, …
Continue Reading about 7 Powerful Reasons Why Everything Begins with Content Strategy →
The opportunities to fail at social media are plentiful. It's easy to see why, now that people turn to social media more often to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same, and in the race to do that, brands focus on the outcomes without determining their plan, process, or policies. Hey, I …
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People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same. While many companies now use social media regularly, very few take social customer service seriously. Currently, 92.5% of brands fail to meet customer expectations on social media and these failures can have …
Continue Reading about Most Brands Fail at Social Customer Service. Here’s How to Prevail. →
