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Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about without reaching your goals. Lately, there seems to be a lot of social media misdirection. It's brought on by what I like to call, "the perfect storm." It takes two major components to turn what begins as a …
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If you haven't noticed lately, the Facebook review platform is getting a makeover. A notification feature is rolling out to users who check into the places they go. Within 24 hours after checking into a location, Facebook will ask you to review and share your experience about the place you visited. Consumers tend to check into businesses because they want their friends to know what they are …
If you're still on the fence about incorporating social media into your sales process, it's likely time to get off that fence and take action. A new study just released found that sales professionals who actively practice social selling were SIX TIMES more likely to beat their quotas than salespeople with rudimentary or no social media skills. Companies all over are grappling with the noise …
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Maybe it's just me, but have you seen looked at any auto industry websites lately? I'm not just talking about dealerships (which are mostly awful). I'm talking about the vendors, the dealer associations and even the auto repair industry too. The user experience in automotive industry websites is bordering on absurd and you shouldn't have to settle anymore. I'm a consumer just like the customers …
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