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One of the biggest complaints about content marketing is, "How am I supposed to create high-quality content...how do I do content right?" The solution is equal measures of time management, commitment and the ability (aptitude) to know your customers well enough to create interesting stuff for them. I'm a big fan of creating a community around a brand, whether it's a business or an …
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Everyone wants to do business with people they know, like and trust. But trust building in today's online world can get a bit tricky. Social media gives customers a bigger say in how salespeople are viewed by the rest of the world. Savvy salespeople recognize that to manage online reputation right, you must always do your best. What you plant now, you will harvest later. Today’s sales …
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Humans are hard-wired to seek pleasure and avoid pain. Change doesn't fall under either of those columns. Digital transformation (the reinvention of an organization through the use of digital technology to improve the way it performs and serves its customers) is steps beyond that and can actually eat change's lunch. Only true leaders know that to get anywhere worthwhile, you have to push past …
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Making the digital transformation, from traditional roots as a sole bricks-and-mortar company into building out a digital and social commerce experience for customers, is crucial to the survival of retail as we know it. Retail businesses must respond to new shopper expectations. Looming changes to the status quo are forcing companies to bridge digital and physical shopping experiences and to …
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