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Social media marketing isn't new anymore but many companies are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better digital reputation and ultimately engages more customers. But for many companies, the path from social media adoption to success is a rocky road. It's hard to know which way to turn when the destination isn't yet clear. I was …
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It's exhausting to try and figure out every Facebook marketing hack, trick or tactic that hits your inbox. There certainly is no shortage of Facebook marketing and advertising "tips" on the web. While a lot of the info you find is worthwhile, most of it doesn't touch on the ONE note that harmonizes everything else. Every company (and its salesforce) spends a good portion of their marketing …
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Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who begin with this concept in mind when creating their marketing plan, actually get more sales. Customers wake up as the leading character; as a hero. When a company or individual comes along and plays the role of hero, claiming how they've got the best solutions (ie: "we're the hero"), …
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I'm struck by the dichotomy of authenticity which consumers experience on a daily basis. It's a constant question about who to believe, will the product or service be right for me and can I trust this person or brand to deliver what they say they will. Authenticity is not for amateurs. First, you have to have it. Then you have to communicate it. Authenticity requires vulnerability, transparency …
Continue Reading about Authenticity is Not for Amateurs: A Comparison of Failure and Success →
