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Making the digital transformation, from traditional roots as a sole bricks-and-mortar company into building out a digital and social commerce experience for customers, is crucial to the survival of retail as we know it. Retail businesses must respond to new shopper expectations. Looming changes to the status quo are forcing companies to bridge digital and physical shopping experiences and to …
Continue Reading about Retail Disruption: Is Digital Transformation Even Possible? →
Nearly every industry is at a crossroads on how best to get their products and services in front of the right buyers. Whether it's the waning of print and radio advertising effectiveness or the fact that online banner ads are becoming obsolete, it seems no matter which way you turn, these "traditional" forms of advertising just aren't cutting it anymore. Zenith/Publicis estimates that spending on …
Continue Reading about Are We Just Fooling Ourselves with Digital Advertising? →
You know the feeling: you come home content and enthusiastic after a hard day's work having delivered excellent customer experiences and made a positive impact on your customer's lives. The next morning, you wake up to a notification that someone has left a 1-star rating on one of your online ratings profiles. That's the moment when you finally decide that you've got to find ways to stop social …
Continue Reading about 10 Savvy Ways to Stop Social Media Snipers →
Online ratings are what brought me to social media strategy consulting. It was 2008 and I could see the 4-way intersection of social media, online ratings, customer experience and business operations becoming the foundation to build a modern business. I discovered customers were trusting one another instead advertisements and social media fueled their conversations. Online ratings are one of …
Continue Reading about 8 Right-Now Actions to Improve Your Online Reputation →
