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I'm struck by the dichotomy of authenticity which consumers experience on a daily basis. It's a constant question about who to believe, will the product or service be right for me and can I trust this person or brand to deliver what they say they will. Authenticity is not for amateurs. First, you have to have it. Then you have to communicate it. Authenticity requires vulnerability, transparency …
Continue Reading about Authenticity is Not for Amateurs: A Comparison of Failure and Success →
In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We're searching for authenticity in ourselves and our network and that leads to craving more meaningful interactions. The winds of change are upon us. The new trend in social media is to be more deliberate about connections in favor of quality over …
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Facebook announced a number of tweaks to the newsfeed algorithm a few days ago. These changes will improve users' experience and penalize companies who continually publish poor quality content. Facebook is putting an emphasis on articles and content that are important to people and recognizing that clicks, shares and comments aren’t necessarily the best indicators of that. On Facebook, …
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Conformity is the drug with which many people self-medicate. Nobody wants to be subjected to boring content. If you want to fail at content marketing, approach it with conventionality. Sadly, with the barriers to publishing across multiple channels and platforms at their all-time lowest, there's a glut of awful content out there swimming like a school of piranha gobbling up your customer's …
Continue Reading about Good Storytelling : How to Grow a Legion of Fans with Your Content →
