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Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who begin with this concept in mind when creating their marketing plan, actually get more sales. Customers wake up as the leading character; as a hero. When a company or individual comes along and plays the role of hero, claiming how they've got the best solutions (ie: "we're the hero"), …
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I'm struck by the dichotomy of authenticity which consumers experience on a daily basis. It's a constant question about who to believe, will the product or service be right for me and can I trust this person or brand to deliver what they say they will. Authenticity is not for amateurs. First, you have to have it. Then you have to communicate it. Authenticity requires vulnerability, transparency …
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In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We're searching for authenticity in ourselves and our network and that leads to craving more meaningful interactions. The winds of change are upon us. The new trend in social media is to be more deliberate about connections in favor of quality over …
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Facebook announced a number of tweaks to the newsfeed algorithm a few days ago. These changes will improve users' experience and penalize companies who continually publish poor quality content. Facebook is putting an emphasis on articles and content that are important to people and recognizing that clicks, shares and comments aren’t necessarily the best indicators of that. On Facebook, …
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