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Conformity is the drug with which many people self-medicate. Nobody wants to be subjected to boring content. If you want to fail at content marketing, approach it with conventionality. Sadly, with the barriers to publishing across multiple channels and platforms at their all-time lowest, there's a glut of awful content out there swimming like a school of piranha gobbling up your customer's …
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Unless you've been stranded on a desert island somewhere, content marketing has likely been on your radar. If you're new to content marketing, things can get a little hazy, especially if you're someone who knows they need to be doing it but you're just not sure what it is or how to go about it. Content marketing is quickly becoming one of the most overused terms among marketers. There's no …
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If you're a social media marketer, your day is busy. Sometimes, at the end of the day, you feel like all you did was spin your wheels. The boss is breathing down your neck waiting for results and you're hard-pressed to give him anything concrete. You long to develop the habits of highly effective social media marketers but you've got so many balls in the air, you're not sure which way is …
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When does Customer Experience actually begin? Certainly, it's in full force during the purchase transaction, but what many companies don't realize is that Customer Experience begins in the weeks or months leading up to the first time they contact you. Social media has opened the gates to information about your business. Consumers ask friends and family for facts (like they've always done) and …
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