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Let's face it, content is at the heart of every successful sale. Whether it's blog posts and web content to attract customers through search, social media content and social advertising, or even the savvy email response to a customer looking for answers, without great content you're dead in the water. But so many companies have a difficult time making this connection between publishing solid, …
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Ok, I may have guilted you into this a bit with my headline but if you're interested in growing your business, what I have to say is something you need to hear. There is a disturbing trend with online marketing and it's time to stop the madness. FACT: 38% of B2C businesses say their content marketing is effective. This means that nearly 2/3 of businesses say their content marketing sucks. …
Continue Reading about Not Getting ROI From Content Marketing? It’s 100% Your Fault →
Yep, you read that headline correctly. Although there's much more to the story. If you ask her, Kristin Buckley will make it sound like it was easy but frankly, she kinda performed a miracle with $20 bucks in Facebook ads. And that's why I have to share her story with you. Kristin works at RC Lacy Ford Lincoln Subaru in Catskill, New York. Dan Lacy is one of the greatest bosses ever. My opinion …
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It's that time of year when we all take stock and clear out the old to make way for the new. One of the nearly impossible tasks to stay ahead of is organizing photos. Like me, you probably have hundreds of photos and can't begin to know for sure what you've got. I've had a draft post simmering about the new rules of online marketing for 2016 and, crazy as it sounds, I found a photo that inspired …
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