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What I'm about to say is not based on anything particularly new. It's actually a mindset and behavior that's killed off many good businesses. If you're in the field of digital marketing, there's a good chance you run into this toxic mindset regularly. It's not my job to change it, only to bring it up so that we can find better solutions. Even though it's not my job to convince toxic thinkers …
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Scare tactics proliferated by those who stand to benefit most from the fear they incite have a certain place in my list of bad actors. I try my best to deflect their falsities by providing clear, authentic and helpful information (while not calling them out on their stuff) but this time I just can't stand by and watch it happen. Don't let social media fear mongers impede your ability to …
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Like it or not, customer experience begins with the first click to one of your digital properties. A story begins in the mind of your website visitors, Facebook fans, Twitter followers and blog subscribers and it's crucial to actively participate in that narrative in a meaningful way. You’ll never control everything but if you can position yourself within the prospect’s story (where they are …
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Content and social media have always been my core focus in digital marketing and the combo of the two drives my inspiration. After nearly 6 years of writing this blog (and consuming thousands of posts on the subject), I'll admit that I'm guilty of certain assumptions. We all know what happens when we assume and I hope that what I'm about to talk about will inspire you to question your own …
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