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"Content is anything that adds value to the reader's life." -Avinash Kaushik, Google's Digital Marketing Evangelist In a world where consumers choose to connect with the brands they love, and where smart, savvy companies want to be included in that choice, getting the right message to the right customer at the right time has never been more important. As a shrewd marketer, you know there are …
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Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, "What the heck do I post on Facebook to attract more customers?" The answer is a simple one but not so easy to find. Engagement is still king on Facebook. It drives everything. Solid, original, high-quality content achieves organic reach and engagement. People like, comment and share, which builds more …
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Doing something new is always uncomfortable. It elicits a whole range of emotions from fear and anxiety to being excited and enthusiastic. Starting a blog for your business is no walk in the park, so acknowledge yourself for creating something very valuable. Content marketing (of which blogging is a cornerstone) is the BEST way to improve your visibility in search, increase valuable organic …
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Although it's become a buzzword, there's still huge value in the act of social selling. The problem with buzzwords is that some people who don't know exactly what they mean, act as if they do. Where it gets dangerous is those "actors" decide to sell tactics around the buzzword and those who buy the tactics wake up one day saying, "Wow, this isn't working for me." I would like social selling to …
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