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Creating new ways to generate business can be a challenge for every company. Thanks to the 500-600 times per year that Google changes its algorithm, keeping up with those changes only contributes to the challenge. Thankfully, a business blog that's built from quality materials, can serve as a lead magnet - attracting prospects in an organic and natural way. Building a blog that means business …
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Legendary results in marketing and sales today requires lasting impact, people-seeking-you-out, top-of-mind awareness. The tables have turned. Once upon a time, customers learned everything they needed to know from a salesperson. Today, not only do customers regularly know more than salespeople, they're online looking for factors in your brand that align with their values. My friend and fellow …
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Social media is like cotton - it's become the fabric of our lives. It permeates throughout our culture and not a day goes by without 100+ media outlets reporting stories that have originated on social media. It's grown into a preferred form of communication. Why then do so many businesses fail at social media marketing? Social media has made it possible to: Stay connected with and retain …
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What do you use Facebook for? Whether you're there for personal or business reasons, one of the many benefits of Facebook is the ability to create a community and cultivate a tribe. "We humans prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal." ~Seth Godin Facebook and other social media have enabled and amplified those tribes. A …
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