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There are a great many individuals - business owners, managers and employees - who struggle with full-scale adoption of proven, elementary digital marketing strategies that they know are crucial to the future viability of their company. The struggle in getting digital marketing and social media buy in often becomes so overpowering that amazing opportunities soon scatter in the wind. Those of us …
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Customer service is the new marketing. Social channels, including online review sites, amplify your good customer service and turn it into outstanding marketing. Ignoring social customer service has the opposite effect. Customer service today is very different than even just 10 years ago. In the "old days", customer service was reactive – waiting for the customers to come to you with feedback. …
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Content marketing is the plan, strategy and process of getting the right message, to the right customer at the right time. Content marketing (sometimes called Inbound Marketing) is the linchpin to your business' digital marketing strategy. When it comes to search rankings, the importance of good quality, relevant content cannot be understated. Content is the currency of the social web. As …
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Every week, I meet lots of businesses and salespeople who want to improve their sales performance using social media. I appreciate how hard it is to know exactly which steps to take. There's a lot of hype around sales and social selling but I can tell you this: when you're mindful in your approach, things get a whole lot easier. Fueling the confusion around sales and social selling is the …
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