Do you ever get that face? You know, that scared face you get when you think about Facebook advertising? Let's face it, Facebook ads can daunting to even the most experienced marketers. Facebook does a great job of constantly improving the Ads Manager platform but the downside is that things keep changing. A really nice way to stay ahead of the game is to have a solid strategy in place so that as …
KRUSE CONTROL BLOG
Content Strategy Tips for All Phases of the Buying Cycle
Let's face it, content is at the heart of every successful sale. Whether it's blog posts and web content to attract customers through search, social media content and social advertising, or even the savvy email response to a customer looking for answers, without great content you're dead in the water. But so many companies have a difficult time making this connection between publishing solid, …
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Not Getting ROI From Content Marketing? It’s 100% Your Fault
Ok, I may have guilted you into this a bit with my headline but if you're interested in growing your business, what I have to say is something you need to hear. There is a disturbing trend with online marketing and it's time to stop the madness. FACT: 38% of B2C businesses say their content marketing is effective. This means that nearly 2/3 of businesses say their content marketing sucks. …
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How to Get Elected Fire Commissioner with $20 Bucks in Facebook Ads
Yep, you read that headline correctly. Although there's much more to the story. If you ask her, Kristin Buckley will make it sound like it was easy but frankly, she kinda performed a miracle with $20 bucks in Facebook ads. And that's why I have to share her story with you. Kristin works at RC Lacy Ford Lincoln Subaru in Catskill, New York. Dan Lacy is one of the greatest bosses ever. My opinion …
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