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Your business’ marketing plan (you have one, right?) must include a content strategy. The days of ‘just’ posting on social media are over. The days of updating content on your website every 6 months are over, too. Success today is having a plan behind what you publish and the right people to execute it. Forging a content strategy requires these key components: Why you're circulating …
Continue Reading about 6 Powerful Reasons Why You Need a Content Strategy →
Every business struggles with website and social media content. Some struggle more than others but let's face it, online marketing evolves at such a rapid pace that it's difficult just to keep up. In the end, it's how well the business' marketing system works (or doesn't work) that delivers the best results. The cornerstone to modern marketing is relevant, holistic content. Collaboration with …
Continue Reading about 3 Types of Employee Engagement for Successful Online Marketing →
Every salesperson (and their boss) wants to sell more. The opportunities available with social media are vast, however, to leverage social media successfully and turn it into a referral engine takes deliberate action, consistency and perseverance. Social selling works, but only if you work it. Social Selling as Urban Legend I've been seeing and participating in some lively conversations online …
Continue Reading about What Social Selling Actually Is…and What It’s Not →
Average businesses have wishes and hopes. Confident, successful businesses have goals and a plan. I was speaking to a large group of business owners and marketers recently on ways to get traffic, leads and sales with social marketing. One of my first tips talks about planning and goal setting. When I went around the room asking who had a marketing plan in place right now, shockingly, only a …
Continue Reading about The One-Two Punch to Sidestep Failure in Social Marketing →
