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Content and social media have always been my core focus in digital marketing and the combo of the two drives my inspiration. After nearly 6 years of writing this blog (and consuming thousands of posts on the subject), I'll admit that I'm guilty of certain assumptions. We all know what happens when we assume and I hope that what I'm about to talk about will inspire you to question your own …
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There are times when, as a business owner or marketer, you may feel like you don't know which way to turn for content ideas. Panic sets in and soon you find yourself being chased by that big, ugly monster called discouragement. The one thing that's pivotal in your marketing strategy is quality content and many local businesses can become lost for inspiration on content ideas. It's a myth that a …
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Creating new ways to generate business can be a challenge for every company. Thanks to the 500-600 times per year that Google changes its algorithm, keeping up with those changes only contributes to the challenge. Thankfully, a business blog that's built from quality materials, can serve as a lead magnet - attracting prospects in an organic and natural way. Building a blog that means business …
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Legendary results in marketing and sales today requires lasting impact, people-seeking-you-out, top-of-mind awareness. The tables have turned. Once upon a time, customers learned everything they needed to know from a salesperson. Today, not only do customers regularly know more than salespeople, they're online looking for factors in your brand that align with their values. My friend and fellow …
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