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Getting off the sidelines and into the game of social media marketing is no easy task. I see some businesses embrace social media and online reputation management, but there are many more who sit on the sidelines. My experience in the last 6 years has shown me that one of the reasons business owners steer clear of social media is they just don't want to leave themselves open to online attacks. …
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As your business adapts to social media marketing, it's crucial to not disregard that part of social media known as online reputation management. While the term "social media" can mean many different things, it boils down to a digital acknowledgment of what your customers think about you. That feedback can appear on any social channel your customers choose and leaving online reputation management …
How would you define a perfect Facebook post? It's surprising how many businesses and their marketing partners have a hard time articulating the answer to that question. A client of mine, RC Lacy Ford Lincoln Subaru, recently posted what I believe to be a perfect Facebook post and I'm going to tell you the reasons why. But first, I'll let two of my other clients tell you. They were the ones who …
"Social Selling expands on the age-old basics of getting to know your customers and meeting their needs." ~Jon Ferrara, CEO, Nimble Today, customers not only have a choice, they have a voice. Only 33% of buyers trust what the seller tells them. However, 92% trust what another buyer tells them. What kinds of stories are your customers telling other buyers? It's crucial to make sure your true …
Continue Reading about Social Selling: 3 Must-Haves and 6 Right-Now Actions for Success →
