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Social media is like cotton - it's become the fabric of our lives. It permeates throughout our culture and not a day goes by without 100+ media outlets reporting stories that have originated on social media. It's grown into a preferred form of communication. Why then do so many businesses fail at social media marketing? Social media has made it possible to: Stay connected with and retain …
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What do you use Facebook for? Whether you're there for personal or business reasons, one of the many benefits of Facebook is the ability to create a community and cultivate a tribe. "We humans prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal." ~Seth Godin Facebook and other social media have enabled and amplified those tribes. A …
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There are a great many individuals - business owners, managers and employees - who struggle with full-scale adoption of proven, elementary digital marketing strategies that they know are crucial to the future viability of their company. The struggle in getting digital marketing and social media buy in often becomes so overpowering that amazing opportunities soon scatter in the wind. Those of us …
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Customer service is the new marketing. Social channels, including online review sites, amplify your good customer service and turn it into outstanding marketing. Ignoring social customer service has the opposite effect. Customer service today is very different than even just 10 years ago. In the "old days", customer service was reactive – waiting for the customers to come to you with feedback. …
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