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Average businesses have wishes and hopes. Confident, successful businesses have goals and a plan. I was speaking to a large group of business owners and marketers recently on ways to get traffic, leads and sales with social marketing. One of my first tips talks about planning and goal setting. When I went around the room asking who had a marketing plan in place right now, shockingly, only a …
Continue Reading about The One-Two Punch to Sidestep Failure in Social Marketing →
Things can seem so complicated when it comes to attracting target customers through online marketing. You hear about new techniques and tools, all the shiny new objects available to get more traffic, more leads and more sales. It gets overwhelming sometimes, especially when you travel down the wormhole looking for the next best idea or precise solution. The answer is never going to be housed in a …
Continue Reading about 3 Basic Content Strategies to Earn Customer Trust →
When I was younger, my grandmother used to say, "In social situations, never discuss politics, sex or religion." That sage advice has stuck with me like a mantra through every off-site business meeting, networking event, backyard BBQ and even all those company Xmas parties. It's a simple acumen, without a lot of adornment, so perhaps that's why lately many people seem to forget that it's …
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What do you want your customers to know about your company? We've all been subjected to thundering advertisements and they just don't ring true anymore. No matter how loud you get, there's always someone louder. Can you advertise price? Sure, and there's always someone who'll undercut you. The only real and lasting expression left to capitalize on and drive sales is the experience you deliver …
Continue Reading about 6 Ways Employees Are Key to Online Marketing Success →
