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Things happen. We get up everyday and expect smooth sailing but the truth is, most days, things happen. Personal branding is the work you do to insure that when things happen beyond your control, your primary message of value stays intact. If you were faced with a situation beyond your control that affected not one but many other people (such as customers), how would they react? What would your …
Continue Reading about What Dave Grohl’s Broken Leg Teaches Us About Personal Branding →
Getting off the sidelines and into the game of social media marketing is no easy task. I see some businesses embrace social media and online reputation management, but there are many more who sit on the sidelines. My experience in the last 6 years has shown me that one of the reasons business owners steer clear of social media is they just don't want to leave themselves open to online attacks. …
Continue Reading about 10 Tips for Dealing With Social Media and Online Reputation Attacks →
As your business adapts to social media marketing, it's crucial to not disregard that part of social media known as online reputation management. While the term "social media" can mean many different things, it boils down to a digital acknowledgment of what your customers think about you. That feedback can appear on any social channel your customers choose and leaving online reputation management …
How would you define a perfect Facebook post? It's surprising how many businesses and their marketing partners have a hard time articulating the answer to that question. A client of mine, RC Lacy Ford Lincoln Subaru, recently posted what I believe to be a perfect Facebook post and I'm going to tell you the reasons why. But first, I'll let two of my other clients tell you. They were the ones who …
