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Content marketing is the plan, strategy and process of getting the right message, to the right customer at the right time. Content marketing (sometimes called Inbound Marketing) is the linchpin to your business' digital marketing strategy. When it comes to search rankings, the importance of good quality, relevant content cannot be understated. Content is the currency of the social web. As …
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Every week, I meet lots of businesses and salespeople who want to improve their sales performance using social media. I appreciate how hard it is to know exactly which steps to take. There's a lot of hype around sales and social selling but I can tell you this: when you're mindful in your approach, things get a whole lot easier. Fueling the confusion around sales and social selling is the …
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Your business’ marketing plan (you have one, right?) must include a content strategy. The days of ‘just’ posting on social media are over. The days of updating content on your website every 6 months are over, too. Success today is having a plan behind what you publish and the right people to execute it. Forging a content strategy requires these key components: Why you're circulating …
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Every business struggles with website and social media content. Some struggle more than others but let's face it, online marketing evolves at such a rapid pace that it's difficult just to keep up. In the end, it's how well the business' marketing system works (or doesn't work) that delivers the best results. The cornerstone to modern marketing is relevant, holistic content. Collaboration with …
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