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Awesome content drives social media. Social advertising, especially Facebook ads, are required but in the end, it's the content on your profiles and ads that attracts buyers, engages them and helps resolve trust issues impeding the sale. Outsourced social media content has always been available and can be a good option for those who need it. However, not all outsourced social media content is …
Continue Reading about Outsourced Social Media: Beware the 2012 Mentality →
Being successful in sales will take you anywhere you want to go, right? Umm, not so fast. In today's online environment where 95% of buyers start their purchase process online, tried-and-true sales techniques are valuable but not foolproof. I meet sales professionals everyday who excel at their sales process but they're lost when it comes to taking those skills online. Over my 25+ years in car …
Continue Reading about Sales and Social Selling: Are They The Same? →
Using Social Media as part of the sales process can increase revenue. But many sales managers and GMs aren't convinced yet. They're curious but skeptical about how efforts placed on social networks can result in a return on investment ad/or sales. Many salespeople see Social Selling from the opposite camp. They know the value but feel like their hands are tied because they're ostracized if …
Continue Reading about What To Do if The Boss Thinks Social Selling is a Fad →
Let's face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really enjoyable content on your Social Media platforms, without advanced strategies and tactics, you won't get far. It's become so overwhelming that a Social Media Marketing Checklist is required just to keep …
Continue Reading about Social Media Marketing Checklist: Helpful Tips for Beginners →
