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“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” — Ron Burgundy Think about every networking or social event you've ever been to and you may remember watching everyone deliberately avoiding the person who's always trying to sell. Nobody likes to get stuck talking to a blowhard self-promoter. Many, many Facebook pages are the digital equivalent of …
Continue Reading about Why Your Facebook Marketing Sucks and How to Fix It →
"Mistakes are often the stepping stones to utter failure." ~Proverb Why, oh why, do businesses take to the airwaves without a plan or careful consideration of the consequences with the content they promote? With all that's happening in the world, there are a lot of strong opinions online. Your business (and your marketing team) must put strategy over tactics. They must practice restraint and …
Continue Reading about Anatomy of a Social Media Fail…and Lessons Learned →
While some businesses have been rolling out their marketing plans for the New Year, many others' marketing plans seem to have gotten lost in the hustle to get the year started. Goals don't get set and soon hip-shooting becomes commonplace. If you find yourself and your business in this situation, you may see a storm brewing. You may feel a sense of urgency mixed with impending doom. A solid Social …
Continue Reading about Social Media Marketing Guide: 10 Accelerating Actions for 2015 →
More than ever, we're seeing businesses take a holistic approach to marketing. Social Media marketing is no longer something you do as an afterthought. Businesses are taking steps to integrate content creation within their organization. There was so much growth in 2014 and now we're seeing that Social Media and Content Marketing will be even bigger in 2015. Over 70% of US online adults use …
Continue Reading about Top Social Media and Content Marketing Trends for 2015 →
