How would you define a perfect Facebook post? It's surprising how many businesses and their marketing partners have a hard time articulating the answer to that question. A client of mine, RC Lacy Ford Lincoln Subaru, recently posted what I believe to be a perfect Facebook post and I'm going to tell you the reasons why. But first, I'll let two of my other clients tell you. They were the ones who …
KRUSE CONTROL BLOG
Social Selling: 3 Must-Haves and 6 Right-Now Actions for Success
"Social Selling expands on the age-old basics of getting to know your customers and meeting their needs." ~Jon Ferrara, CEO, Nimble Today, customers not only have a choice, they have a voice. Only 33% of buyers trust what the seller tells them. However, 92% trust what another buyer tells them. What kinds of stories are your customers telling other buyers? It's crucial to make sure your true …
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The 4 Core Factors in Delivering Superior Customer Experience
Let's face it, this monumental shift away from spewing propaganda about products and services to people who don't know you and towards connecting and engaging your target customers is very challenging. After all, while what you sell may be awesome, it's why you sell it that brings buyers to you. The ONE thing you can differentiate yourself with is customer experience. Customer experience is the …
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3 Crucial Plays to Cover ALL Your Bases in Social Media
When I say Social Media, what comes into your mind? Social media is an all-encompassing term that means different things to different people. For local business owners, social media marketing's end result should be to generate leads. However, many are under the impression that posting and sharing is all you need to do. To the contrary, there are numerous specific components to successful social …
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