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By now, you've heard that in order to be found and seen online, your business must provide quality content for search engines and social media to attract your target customers. A lot of businesses stop here because the idea of a blog just seems like too much work. Tapped resources, lack of ideas for business blogs and not enough evidence on ROI can banish blogging to the end of the priority …
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Social marketing success can often be elusive. It's tricky because many business owners don't truly know what success looks like or how to set things in place to be successful. While there's no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for …
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Just like everything in life, there's a right way and wrong way to do things. When you're searching for the right way to respond to negative reviews, the challenge is knowing which is right and which is wrong...and when and how to take that next step. Being savvy with responses to online reviews is an art form for which a talent not many are blessed with. When someone writes something negative …
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Content marketing without strategy is like a potato trying to whistle. Content is what drives everything in online marketing today. Successful marketing (and advertising) requires quality content. What is quality content? It's information your customers need in order to develop expectations and inform their buying decisions. The new season of Veep just started on HBO. There's a hilarious …
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