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Using Social Media as part of the sales process can increase revenue. But many sales managers and GMs aren't convinced yet. They're curious but skeptical about how efforts placed on social networks can result in a return on investment ad/or sales. Many salespeople see Social Selling from the opposite camp. They know the value but feel like their hands are tied because they're ostracized if …
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Let's face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really enjoyable content on your Social Media platforms, without advanced strategies and tactics, you won't get far. It's become so overwhelming that a Social Media Marketing Checklist is required just to keep …
Continue Reading about Social Media Marketing Checklist: Helpful Tips for Beginners →
“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” — Ron Burgundy Think about every networking or social event you've ever been to and you may remember watching everyone deliberately avoiding the person who's always trying to sell. Nobody likes to get stuck talking to a blowhard self-promoter. Many, many Facebook pages are the digital equivalent of …
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"Mistakes are often the stepping stones to utter failure." ~Proverb Why, oh why, do businesses take to the airwaves without a plan or careful consideration of the consequences with the content they promote? With all that's happening in the world, there are a lot of strong opinions online. Your business (and your marketing team) must put strategy over tactics. They must practice restraint and …
Continue Reading about Anatomy of a Social Media Fail…and Lessons Learned →
