Maximize resources. Secure your profit.
How do we foster and sustain customer loyalty in a world of untrustworthy messages coming at our customers like a fire hose? Loyalty is a customers' intention to continue doing business with you, to perhaps increase their spending, and to say good things (or refrain from saying bad things) about it to their friends and family. Social Media plays a big role in customer loyalty by helping your …
Continue Reading about Lock-in Customer Loyalty: Cultivate a Great Social Media Habitat →
The path to the sale has many twists and turns. It's not always easy to determine where and when you can provide the most value to your target customers along that road. Social Selling, as part of your overall sales process, helps identify where those twists and turns occur and where sales are in danger of going of the cliff. "You can't turn a no into a yes without a maybe in …
Continue Reading about Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between →
"If you don't like what's being said about you, change the conversation." ~Don Draper Successful offline and online reputation management is difficult. Many businesses struggle with the what, the why and the how to manage their reputation. The goal is to capture your happy, loyal customers' opinions but to get there, many moving parts must align. I notice things. Perhaps it's my love of …
Continue Reading about Offline and Online Reputation Management: a Gameplan is Required! →
Awesome content drives social media. Social advertising, especially Facebook ads, are required but in the end, it's the content on your profiles and ads that attracts buyers, engages them and helps resolve trust issues impeding the sale. Outsourced social media content has always been available and can be a good option for those who need it. However, not all outsourced social media content is …
Continue Reading about Outsourced Social Media: Beware the 2012 Mentality →
