Maximize resources. Secure your profit.
Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own motivations for doing what they do. Sure data is important, but to learn how to be a better marketer you have to get your head out of the calculations and into the conversations. Some companies that …
Continue Reading about How to Be a Better Marketer: ONE Thing That Changes Everything →
Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers' attention. They crave information about the products and services they're shopping for and it's getting more and more difficult to get them that information first, before your competitor does. The marketing …
Continue Reading about 4 Actions to Provide Real Value, Not Just Content in Marketing →
Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It's difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to …
Continue Reading about Which Social Media Sites Will Give Me the Biggest ROI? →
Great stories attract attention. A well-constructed narrative builds an emotional connection and the power of storytelling can be very useful in the road to the sale. Character-driven stories with emotional content result in a customer's better understanding of the key points a salesperson wishes to make. Relevant, useful stories enable better recall by the customer, often weeks, months or years …
Continue Reading about The Power of Storytelling To Connect, Build Trust and Close Sales →
