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If you don't know what Social Media marketing success looks like and you hire or promote an employee to do your Social Media marketing, how will you know for sure if your Social Media strategy is right and the results are successful? There is a direct correlation (although neither side may realize it) between a boss' approach to Social Media and an employee's level of Social Media marketing …
Continue Reading about The Social Media Perfect Storm and How to Avoid It →
If you're like many business owners or managers, navigating Social Media for business can be a mystery. It's difficult to know where to start or which platform to leverage. Many are looking for ways on how to succeed on Instagram and I found one car dealership who's not only figured it out but who's had great results. While Facebook is usually the best platform to start your Social Media …
Continue Reading about How to Succeed on Instagram: An Informal Case Study →
Have you ever popped open the hood of your car and wondered what the heck is going on under there? It's a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty confusing. Social Media and Social Sales can be just as, if not more confusing. A lot of salespeople take a look and say, "How the heck does all this work together to make something run?" The …
Continue Reading about Get Your Social Sales Motor Running with These 3 Components →
We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford …
Continue Reading about The Power of Social Media for Business–No Matter Where You Are →
