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Buckle up, friends. SEO is changing again and in order to stay relevant in search, some things may have to change at your company. Content marketing has been a buzzword for a few years now and many people have ignored its impact. Sure there are those of us who adopted early but now there's no time to waste. Your blog, social media and SEO now all mash up together and your business needs to master …
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A good story gains its own life on social media. A great story gets shared...a lot. Is your content on social media worth sharing? Storytelling remains one of the key factors in attracting leads and closing sales. No matter where your "content" is published (on social media and online, TV, radio or even a billboard), masterful storytelling techniques play a significant role in the outcome of your …
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I am a humble student of customer experience and it's been a week of fascinating debacles. I believe there's a direct connection between customer experience and a company's revenue, having lived it during my years managing car dealerships in Southern California. We served some of the most demanding customers on the planet and now that people are connected through social media, customer experience …
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There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren't we all in business to turn a profit? The last time I checked, you can't do that without sales. So, let's talk about the best way you can be an engaging social business while also putting numbers on the …
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