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"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. …
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I don't know what it is lately but there sure seems to be a lot of online reputation fails being played out on Social Media. This latest round started with the 18-minute Comcast customer service call that was heard 'round the world. The customer service agent was clearly using sales tactics to "retain" the customer when all the customer wanted to do was cancel his service. The PR nightmare that …
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Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so …
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If you could laser-target your ideal buyers with advertising they're interested in at the optimal times in their shopping process, all without wasting budget to reach those that'll never buy from you, would you want to know how? In case you haven't heard, Facebook Ads can be very valuable for increasing leads and closing sales. Developing a successful Facebook ads strategy is …
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