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Have you ever popped open the hood of your car and wondered what the heck is going on under there? It's a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty confusing. Social Media and Social Sales can be just as, if not more confusing. A lot of salespeople take a look and say, "How the heck does all this work together to make something run?" The …
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We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford …
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"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. …
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I don't know what it is lately but there sure seems to be a lot of online reputation fails being played out on Social Media. This latest round started with the 18-minute Comcast customer service call that was heard 'round the world. The customer service agent was clearly using sales tactics to "retain" the customer when all the customer wanted to do was cancel his service. The PR nightmare that …
Continue Reading about How to Annihilate Your Online Reputation With One Fatal Error →
